Why You Can’t Fool Google

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Warning! You Can’t Fool Google.

Almost daily, I see a report about a company or individuals who is trying to fool Google through SEO. When are they going to learn that you just can’t fool Google? Why would you even want to try it, with when you risk being banned from the biggest search engine in the world? Many people seem to try just because they wonder if it could ever be done. As a general rule of thumb: it can’t!

There are some instances in which people think that they have tricked google. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.” Nine times out of ten when this happens they either performed an SEO procedure that Google allows or even endorses or they just happened to fill Google’s criteria better than other sites in their category without even realizing it. If you want to really beat Google and do it the right way, you need keyword elite review

Once in a while someone will actually come up with a way to fool Goggle. They will be enjoy a nice high spot on google’s listings for maybe even several months, but then the end comes for these proud sites. As soon as Goggle notices that it has been cheated, these sites are removed from the index; sometimes permanently.

The fact is that these people don’t understand the power that Goggle has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web. They don’t have to let you back in, and they don’t have to give you any right to respond – you’re entirely at their mercy. You don’t want to get in their bad books.

Aside from the fact that Goggle will remove you from its listings, there is another incentive against trying to fool Goggle. If you fool Goggle, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else. This is a poor way to conduct business and more often than not it will chase the customer away for good.

If you want your website to be found in categories that don’t apply to it, try purchasing ads on pages that are listed towards the top of the Goggle listings in these categories. You can actually increase your sites reputation in Google’s eyes rather than hurting it by adding another link to your site. This is an excellent form of marketing because it allows you to reach out beyond your market simply by dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google’s PageRank system are link farms and link exchanges. Link farms are basically websites that exist only to get links to specific sites counted by the search engines. Link exchanges are groups of websites that each pay a monthly fee to link to each other – like link farms, only more expensive and dodgy. In both cases, the websites involved are attempting to climb the ranks of Google’s search results through the sheer quantity of links to them –this is known as Googlebombing. But it doesn’t always work.

Goggle knows that cheaters can ruin their search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then we’ll all start seeing worse search results. That’s why Goggle constantly updates PageRank to keep those kinds of sites away. The Page Rank formula that Goggle implements is mysterious and ever changing. This is the primary reason that Goggle cannot be fooled.

It has been found recently that Goggle is now sending out ‘cloak bots’, disobeying robots.txt to find out whether sites are ‘cloaking’ – serving a different page to search engines than what visitors see. These ‘cloak bots’ are controversial but seem to have some positive effects on the Google’s results.
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Unethical methods make it difficult for people who are trying to do SEO the proper way, which is one of the reasons why it needs to be monitored so carefully. If people stopped trying to find ways to manipulate the system, it would be much easier to keep up with what’s going on.

As you may already know, Goggle publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. You’d do well to listen to their advice.

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Google’s Duplicate Internet Content Filter In Action

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If you don’t believe Google’s Duplicate Content Filter exists, I have Dramatic Proof their Internet content filter exists and it’s very effective.

On July 5, 2005 I published an article entitled “7 Top Ways to Avoid Link Theft” which was picked up and included as content on other websites.

Before the article was released I checked on Google whether any results already existed for the exact phrase “7 Top Ways to Avoid Link Theft” and there were no listings for that term.

Over the next few weeks I monitored through a search query on Google how many results appeared in Google for the title of my article. One week after publication there were 6,760 results listed in Google, a week later it was 14,100 and it reached a peak of 17,000 results by July 26, 2005.

4 weeks after publication the results in Google had fallen slightly to 16,600.

Almost 6 weeks after publication the results listed in Google had fallen to 44.

In a matter of less than two weeks the number of search results on Google.com for the title of my article had gone from 16,600 to just 44.

In case you’re thinking this is because all these other websites dropped by article and replaced it with other content I should add that a search on Yahoo.com on the same day still showed 14,300 results for my article.

What’s more of these 44 results on Google, more than half consist of listings from the same websites. In other words some sites have the same article duplicated on different pages on their website.

So Google’s Internet Content Filter is not used to remove duplicate listings from the preferred websites it chooses to keep in the search results.

On August 28th, 2005 8 weeks after first publication I distributed the article again to a new list of article sites to repeat the process. After 6 weeks the same article had reached a peak of 5,620 results on Google. Less than 2 weeks later the results had fallen to 217.

For me this was dramatic proof that Google’s Duplicate Internet Content Filter is active and very effective. If you’re wondering if other major search engines have a duplicate content filter I can confirm that Yahoo certainly does. The same article which was once listed on 14,300 sites on Yahoo, has fallen to 344 over the same time period.

From these results it would seem Google takes about 6 to 8 weeks to remove duplicate content using its Duplicate Internet Content Filter.

But the question remaining is just how does Google decide which out of over 16,000 results does it keep and which does it reject?

I have witnessed situations where my own articles appear in results on other websites, but are not listed in the results for my own website.

So clearly Google does not take into account who the originator and author of the original article was when deciding which sites will remain in its search results.

It also seems to have nothing to do with where Google first finds the article.

Some articles I have published to my website for several weeks before releasing them for distribution to other websites.

In that time the Google spiders have visited my site several times and Google has had enough time to work out that the article was first found on my site.

It would be interesting to see if it’s possible to work out what factors Google is using in its Internet Content Filter to decide which results to keep in its listing and which ones to remove. But that’s for another article.

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