How Important are Sitemaps?

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Sitemaps must fulfill 2 uses: Human and Search Engine. Each has their own needs and format and must be automatically updated as new content is added. (full text retrieval failed)

TopRank Featured in Star Tribune

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While I was at the Search Engine Strategies conference in New York, the Minneapolis Star Tribune published a profile of our companies, TopRank Online Marketing and Misukanis Odden Public Relations. The story, "Learning how to climb the web" was written by the very talented Jenna Ross.

Like the coverage we received in The Economist, "Dancing with Google's Spiders" treatment of TopRank was very generous. Besides giving examples of our own successful online marketing efforts and the types of clients we work with, there were very positive quotes from SEO pioneer Jill Whalen and one of our big brand clients, Michael Brito of Hewlett Packard.

Most of our previous media coverage came as a result of journalists researching stories and finding TopRank on the web. However, this story is a result of our very persistent and enterprising media relations guy, William Arnovich. Bill's going to be writing for us over at Media Relations Blog.

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