While I was at the Search Engine Strategies conference in New York, the Minneapolis Star Tribune published a profile of our companies, TopRank Online Marketing and Misukanis Odden Public Relations. The story, "Learning how to climb the web" was written by the very talented Jenna Ross.

Like the coverage we received in The Economist, "Dancing with Google's Spiders" treatment of TopRank was very generous. Besides giving examples of our own successful online marketing efforts and the types of clients we work with, there were very positive quotes from SEO pioneer Jill Whalen and one of our big brand clients, Michael Brito of Hewlett Packard.

Most of our previous media coverage came as a result of journalists researching stories and finding TopRank on the web. However, this story is a result of our very persistent and enterprising media relations guy, William Arnovich. Bill's going to be writing for us over at Media Relations Blog.

Labels: lee odden, misukanis odden, star tribune, toprank

A client's site is being completely overhauled by a new web dev agency from scratch because the existing agency has locked down the CMS as proprietary. These are questions put to the new agency web dev team:

1. "Can we manually or dynamically populate the title tags so they're not all the same?"
No

2. "If we map the old urls to the new urls with 301 redirects can you implement on the server?"
No

3. "Can you add this snippet of code to the templates so we can capture and report web analytics data?"
No

This kind of thing leaves me scratching my head why SEO gets such a bad rap and web dev shops come across as squeaky clean.

Labels: search engine optimization, seo, web development