Primary Types of Search Engines and Directories

Internet, Internet Marketing No Comments »
Key to improving your Web site's rank in the different search engines is understanding the basic criteria by which searchengines index and then retrieve documents. Before you go and submit or re-submit your Web site to each search engine,we want you to have the tools and information to maximize your results. For our purposes there are two primary kinds of search services: 1. search engines: These use "spiders" to index Web sites. You submit your page to a search engine and the "spider"will index your entire site. Theoretically these "spiders" might find your site by accident, but odds are they will notunless you go to them and tell them about your site by filling out their "submit" page. Examples are AltaVista, Excite,Lycos, and others. 2. Directories: These rely on submissions from users and Web site owners to populate their indexes. Most directoriesadd your site to their index, but generally they link only to your home page rather than indexing the full text of eachpage on your site. Examples are Yahoo!, Linkstar, and WWW Yellow Pages. GOLDEN RULE OF SEARCH ENGINE MARKETING "To Achieve A Top Position In A Particular search engine, Analyze What Other High Ranking Web Pages Have Done!" If there is one rule that should be referred back to as the refrain in search engine positioning, it is this: The best way to move up the search result list is to learn what kind of things affect your rankings and then analyze the pages of those who ranked higher than you did (those Web sites that ranked in the Top 10) for real clues on how you can achieve that high ranking, too. Search engines change their ranking algorithm from time to time. A page in your Web site that earned a top ranking last week might drop in the rankings just a few months later — and then, left untouched, that same page could climb right back into its old search position a while later, although this is less likely to happen by chance. The trick to always being on top is to learn the variables that can be influenced and analyze the contents of the top Web sites to see what they're doing better than you. (Refer to the detailed report in WebPosition for an easy reference). Literally click on their listings, visit their site and select "view" from the pull-down menu in Netscape and then the "Document Source" selection on that menu. You can do the same in Microsoft Explorer. This allows you to view the actual HTML code that makes up their page. Ask yourself, "is a particular keyword more prominent in their title tag than in mine?" (i.e., is the keyword placed at the beginning of the title or perhaps repeated more times?) And, "is a particular keyword more prominent (is the important keyword the first second, or third word in their site's title or META tags?) or repeated more often in their description META tag or in the actual copy that makes up their page than on my Web site?" Perhaps they are using the keyword in the heading tags, or keywords appear in hyperlinks to other internal pages or some other way that you had not considered or are not using. This is the proven way to isolate the variables and climb ahead of other sites in search engines.

Author is an online internet marketing business expert.Visit for more on <a href= http://www.sublimecasinodirectory.com>Niche Directory</a> or <a href= http://www.webcitymarketing.com/directory/>Seo Friendly Directory</a>

Article Submission Benefits

Internet Marketing, SEO No Comments »
Directory submission or submission of article in article directories is the traditional White Hat technique to get noticed by the search engines as well as to generate quality traffic. There are several factors that search engines use to determine a site's rank for certain key or search words. One of these includes incoming links to the site. The page rank of a site is somewhat related to the number of inward links it has. Why should submit to directories? Directory submission helps to generate inbound links to your site from the related category. Thus the overall link popularity of your site will increase depending on the number of submission you made. One way links and search engine rankings have a great cause and effect relationship. Think of it as a business referral system. The business with the more referrals is most popular and hence, search engines rank them higher. The reason behind it, as many put it, is that the more links you have, higher are the chances of a visitor coming to your site through these links! Again, the search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically. In future, the new search engines will also follow the same procedure. Hence, you will not have to register to them, rather they will find you themselves! You can also improve your sales! Again, many people actually do surf these directories to look for the things they want. So they will also act as a medium to bring in your prospective customer to your site. Thus directory submission has three major benefits, which makes it indispensable tool of online marketing. 1. Higher Position In The Search Engine Results 2. Web Site Indexed 3. Click Through Traffic So that is something one should focus on if they are interested in increasing the rankings and traffic of their site. Why choose us? You must have heard about all those "too-good-to-true" claims, promising to submit your website to hundreds of thousands of directories within days, that too at attractive prices. Of course, the concept sounds great, especially for new websites just starting out. But, there's one BIG reason why they usually don't work. You see, nearly all of those sites you get submitted to are a complete waste of time (as they don't research the sites and never update them) -- and only when you shell out big bucks, do you find-out that they were actually a waste of money! But we at Submit2Please have done an extensive search backed by professional knowledge and have gathered a large, comprehensive & fully updated database of Search Engine Optimization Friendly directories, to which we hand submit your site. Again, all the information we provide, exactly fit their requirement. Hence the chance of our submission being rejected is almost Nil. Thus, after you avail our website directory submission services to list your website, you will quickly realize an increase in traffic from theses directories and an improvement in your rankings with the search engines as well as!

Rahul Rungta is a Professional Internet Marketer. Having done intensive research on SEO & Traffic Generation, he is now pioneering two new innovative tools in Internet Marketing - Article & Directory Submission. To know more about the services visit http://directory-submission-service.in/
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