Are you a professional email marketer? If so, then you already know that segmenting your email list is one of the best ways to boost your bulk email marketing success. If you’re not a pro email marketer, then read on.

Most likely, your listeners fall in to various segments, from people who read your every email to people who never stay engaged. As a marketer, you can capitalize on this knowledge to increase your list’s performance in the long run, and this is exactly what experienced email marketing professionals do. We are going to cover multiple ways you too can segment your list for success.

Number One Subscribers

As long as you are using the best email marketing software, then you should be able to easily track which subscribers actually respond to your emails and are most likely to convert. These individuals are your performers, and they deserve their own list segment and should be celebrated. One way to get great mileage out of this segment is to offer distinct offers just for them, or implement a variety of loyalty programs. Ultimately, you hope to maintain this segment’s satisfaction indefinitely.

New Sign-Ups

People who have just subscribed to your newsletter get their own segment, because first impressions will make or break your email program. Pull out all the stops with these subscribers, get them your best material that is sales oriented and make sure to send off that first email ASAP. Certainly, this segment will rotate regularly.

Non-Performing Readers

Often, this is the largest segment, and is made up of of people who might open an email every now and then, but never take any action. This is where most of your list’s potential rests, and the key to making these users convert is to test continuously. In fact, these users are the best to test new strategies on, as they’re the hardest to please. You can be sure that if something works on this segment, it will work for all of the others as well!

Money-Wasters

Okay, so hopefully this isn’t your biggest segment, but many small business owners might find it to be the case. This group of people never do anything, not even open your emails. Why do they deserve a segment? So you can delete them and stop wasting your money. You can expect your entire list to renew itself about every 6 months or so, so most likely, everyone will pass through this segment eventually as they move on to new products or you satisfy their needs.

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That can’t be right! Shouldn’t ten links be better than one? It is usually the case where more is better. However, when it comes to gaining links, having more links isn’t necessarily better than having a few good links. In fact, having too many irrelevant links could possibly harm your website’s visibility within the search engines.

These days, search engines are placing more emphasis on incoming links to a website when evaluating rank. The reason being is because they are difficult to obtain from trusted sources (a “by the book” website such as the Dmoz directory) and it is a good way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will most likely not get any at all due to spam) then there is no chance of them getting a good listing. However, people have worked out ways in getting a large number of links, through link farms and other tactics, regardless of the quality of their website. As the search engines are aware of this, it brings us to the topic of how one link can be better than ten.

Obtaining one link from a trusted source can be very difficult in the sense that they do not issue links to just about anyone. If you have a good website with relevant information, then you will get them. It is for this reason one link from a trusted source can better a multiple of links from other websites. As a trusted source website is “trusted” by search engines, it will also trust the websites it links to. If you have ten links from your best friends, it will help you in some sense, but no where near as much as the one link from a source like Dmoz, unless one of your friends has a very reputable website amongst the search engines.

Having too many irrelevant links could harm your website’s visibility in the search engines. What is meant by this is having links from websites that have no relation to yours. An example of this would be a site about cars linking to another site about medicine (unless the sites are reputable and have a good reason for the link i.e. there is a relationship made between cars and medicine). Search engines will pick up on this sort of link and will give it no weight in boosting your visibility. Obtain many of these irrelevant links, then it could be seen as spam (like a link farm tactic) and that will lower the popularity of your website within search engines.

The key here is to focus on quality and not quantity. Gaining a few good / relevant links will take you much further than a lot of irrelevant links. To get these quality links, start off by placing your website in directories, but be sure to avoid any “on the page” spamming as this will not get you accepted. Once search engines have acknowledged a presence of relevant links, follow up on it and research some ways to obtain more. As time passes, you will notice that your website’s performance will increase, as the links age, provided you have carried out search engine optimisation. Avoid obtaining the irrelevant links even though it may be tempting to see fast results. It will only be a matter of time before a search engine realises the spam tactic, and as the saying goes “fast rise, fast fall”.
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