Marketing process is a technique to acquire the unfulfilled client wishes and bring the market goods to comply with their requests. In general, marketing firms are brilliant in procedure, practically strong in plan, however feeble in equipped excellence.

The marketing process can be modeled in a series of steps:
· Situation Analysis: Investigate the situation to identify opportunities,
· Marketing Strategy: Frame Marketing strategy,
· Marketing Mix Decisions: Marketing decisions are made,
· Implementation & Control: In conclusion, the plan is implemented and the results are monitored.

A exhaustive investigation of situation is employed to pinpoint the opportunities that satisfy customer wants. Situational analysis can be viewed as external and internal environment. It includes past, present and future aspects. Once the top opportunity is recognized, a strategic plan is urbanized. It involves segmentation, targeting, positioning the product and calculating the rate of target market. After planning, marketing decisions are made which contains product expansion, pricing decisions, supply contracts and promotional campaign expansion. Finally, realization is done and results are reviewed.

The object of market study should be to reveal the key points of the market to comprehend the embryonic opportunities or coercion. The many dimensions are market size, the expansion rate of the market, the market abundance and structure of trade cost, the supply channels, the market trends and the key achievement factors. The market size is evaluated based on the recent sales and the main sources are administration data, trade associations and user surveys.Digital marketing

Contestant analysis is the foremost element of company strategy. The method used is to create exhaustive outline which includes competitor’s background, markets, conveniences, capital, products and strategies. The machinery used in the analysis are objectives, strategies, assumptions, income and capabilities. The innumerable actions are,

· To gain information in relation to the competitors,
· Employ the information to check the competitor’s performance.

Brand audit predict is the process which is used to uncover the asset and weak spot of the existing brands. The two metrics of brand audit forecast are Image and Impact. Image metrics includes responsiveness, recollection, weight, preference and trustworthiness. Impact metrics includes market share, success and equity. Brand awareness should be given amid all the prospects. This is calculated as the brand recognition, to retrieve brand information from the memory. The essentials are listed in the linear fashion that is used to make decisions and to create checklist. The elements are name, logo, advertising, packaging, publicity, character and style. Marketing process

Marketing process for small business is the marketing strategy that has been used by the victorious competitors. It consists of advertising, marketing and selling. Checklist is the first stride to begin the small business in the marketing process. The great focal criteria are hiring the good staff for business. The plan in the marketing process for small business is the publicity plan. So, marketing process is used to assure customer requirements.

It is awfully significant to instill individual respect and keenness for process, in the total organization.

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