Three great headline starters

The difference between a good articles and a great one? The headline. The difference between an email your list ignores and a solid gold mailing that cranks out sales? The headline.

Put simply, headlines matter. They matter a lot. You can’t keep people reading with bad content, but you can’t even get the ball rolling without a headline that attracts attention. There’s a reason why top copywriters spend more time wrestling with headlines than they do on any other part of the creative process.

Here are three great ways to start headlines. These proven winners can put you on the path of writing that “must-open” email or that “must read” article.

The Best Way to _____

Five Tips for _____

The Secret to Bigger/Better/Higher _____

Obviously, you can adjust and tweak these “starters” to meet your needs. The underlying principles behind them (supply how-to information, offering a specific/quantifiable number of something, promising to reveal a secret) are what makes them work.

If you’re not writing good headlines, you’re not getting the most out of your efforts. This is one area not to neglect!

Three keys to maintaining your reputation and credibility

Reputation and credibility matter a great deal when it comes to Internet marketing. Although there are scammers who can blow their reputations and still find ways to make money, it requires a great deal of work and a complete lack of conscious to follow that route.

Most of us recognize that our long-term interests will be best served by creating and maintaining a positive reputation. Here are three keys to getting the job done.

First, don’t sell out your principles for quick profits. Resist the urge to peddle a truly valuable commodity (your reputation) in pursuit of smaller quick profits. Always keep your mind on the big picture.

Second, admit mistakes. Everyone makes mistakes and everyone understands that. Don’t let your pride or fear of embarrassment stand in the way of admitting errors. The fallout from covering up or lying about miscues is always greater than facing up to them. The Internet marketing scene has a substantial population of people who will be more than willing to call you out on your dishonesty if you don’t just ‘fess up in the face of a blunder.

Third, consider your associations. When you’re considering JV partners or other people with whom to work, keep their reputations in mind. You don’t want to be associated with the “bottom of the barrel” and that means not teaming up with those who have credibility issues or honesty problems.

With a little bit of work and discipline, you can maintain a positive reputation that will help you to create a rock solid Internet marketing business.

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About The Author
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Lyndon Wooten is an online business owner that helps others fullfill their dream of working from home. Specializing in teaching small business owners to market their business online he has an easy to use website with all the necessary tools to help the small business owner make more online profits, Today! Visit his main business website at
http://www.internetmarketingceo.com

or his blog at http://www.internetmarketingceo.com/blog
for more work at home advice.

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